Who We Are

Vinify is the culmination of many years of research, learning and building strong relationships with people within the wider wine community. It’s where we come together to bring value to the Australian fine wine community.

Now more than ever, impeccable service is expected. We combine this with a deep understanding of our products and producers, a bias for action, market intelligence and a passion for continuous learning and improvement.

  • Behind our portfolio is as simple as it is important, great wines from great growers, which first and foremost have a sense of place. This key ingredient is what we firmly believe makes the wine industry such a fascinating one, and without it we would be selling you just another product. In many cases our wines are benchmarks for quality or value, often both, but through our close relationships with our growers we know that they are always working to better the wines they produce every vintage.

  • Our core focus and services revolve around bringing the great wine brands of the world to the B2B and B2C markets. Our full-scale program, passionate team of business development and knowledgeable wine professionals develops brands from multiple angles; on the B2B sales frontline, direct selling, top of the funnel marketing and branding activities.

  • As a young company we are embracing the technologies of the future while understanding that the nature of fine wine means face-to-face, tactile interactions with our customers will never be replaced. An intelligent combination of fine wine experts, modern customer relationship management and specialised fine wine marketing is what we offer our supply partners and customers.

  • Our brand values are etched into everything we do and all of the stakeholders we work with. The compelling stories of our brands are told throughout our entire supply chain, ensuring our brand message is enhanced through every stage along the way.